Sweet Rolls Suds
JDO RAW 2020 - Top 20 Mash Made in Heaven Shortlist
Take an unexpected food and drink combo and turn it into a tasty new brand.
A doughnut infused IPA which blends the flavours of the Netherlands favourite sweet treat and the UKs best bitter drink. Taking inspiration from vintage sweet shops and 1930s style cartoons the overall brand image is meant to evoke nostalgia within its audience.
Branding, Identity & Copywriting.
Sweet Roll-Suds features 3 unique illustrations, each one to represent the different flavours of the IPA; Strawberry, Chocolate and Custard. The illustrations take inspiration from 1920s style cartoons.
Due to the already saturated market of the IPA industry and the focus that they tend to have on design as a whole, it was important to have an extremely unique and vibrant design that would stand out from all of the other drinks on the shelf.
Due to the playful nature of the brand, and the use of the character illustrations merchandising can be easily utilised.