Who doesn't need a personal brand?
A logo mark that is both refined and modern, whilst also being able to convey my overall style of design.
Branding & Identity
I focused on a logo mark that combined my last name Sim and designs. I wanted a sleek and modern look for the logo, as well as this I also wanted to ensure that there were a variety of different colourways for the logo, making it bold and eye-catching whilst also able to be discrete, understated and classy when it needs to be.
Below are a variety of different applications that the logo will be used on and how it can be adapted to suit different mediums.